20 negative off-page seo factors

20 Negative Off-page SEO factors

By: Rémi | 26 Mar 2015
20 Negative Off-page SEO factors

After covering positive and negative factors for On-page SEO and positive factors for Off-page SEO, here comes the last episode of that 4 parts checklist. Today we will see the 20 biggest negative factors occuring during your Off-page SEO campaign. If you missed our previous article, do not hesitate to read it by clicking on :

50 positive Off-page SEO factors.

TRAFFIC BUYING

Traffic buying can be a negative factor for your website. Many traffic providers often provide low quality traffic though you pay them money. Though traffic purchasing through advertisement and other mediums can be easier ways to drive traffic towards one’s website, it can be risky to draw audience without having much knowledge about the perfect mediums of traffic-buying.

TEMPORAL LINK ANALYSIS

It can extend another sandbox factor for your website. When Google robot crawls your site the next time, it will not find the purchased temporary link and may not prefer new link. Older links are always better than new links.

CHANGE OF QUERY MEANINGS

Changing the meaning of queries frequently due to current events can be a negative factor for your site’s ranking.

ZERO LINKS TO YOUR WEBSITE

To have indexing, your website must have at least one incoming link to your site. Having zero links can be a great negative factor for your website.

LINK BUYING

Getting many numbers of links in a short time span can be possible with link buying. But it can be risky because if you are caught, the penalty can be higher.

PRIOR SITE RANKING

The previous ranking can add to the current ranking. The higher it is, the better it is.

CLOAKING

Cloaking is definitely refused by Google. The Search Engine promises to ban the practices of presenting one webpage to the crawler and a different webpage to the users.

LINKS FROM BAD NEIGHBOURHOOD

When a site receives incoming links from bad sites, it may not hurt the site-ranking. But it can hurt if the link is detected to form a web ring.

DOMAIN HIJACKING

It is a kind of theft and can anytime result in imprisonment. This criminal activity can bring all your activity to standstill.

PENALTY – GOOGLE TOS VIOLATION

You have to follow many of the TOS of Google. Otherwise that can block your website. One of such TOS is that Google will punish you when you over-do many of the SEO techniques. For instance, near about 100 queries per day for a keyword, can make Google block your IP.

SERVER RELIABILITY

An unreliable server can drop your website from the listing. If you are not present due to some of the maintenance reason, your website will not be crawled.

NO ROOMS FOR LARGE NUMBER OF PAGES

Google is cleaning many computer generated pages and it is really dumping large number of pages.

PENALTY FOR COMPETITOR ATTACK

Content theft from competitors’ site can cause you a great penalty. Site-side link attack can be a negative factor for your SEO. There are many other factors like 302 direct attack and hijacker attack which can come out as negative factor for your SEO and bring you penalty.

BOUNCING BALL ALGORITHM

A changing algorithm can be taken as something negative factor for SEO. Those websites with high PR that stands more than 7 can sustain with the changing algorithm.  

You need to be alert about the algorithm change. It can drop or boost your site. You have to change accordingly otherwise you can be out of the game! You have to learn all the On-page techniques to get crawled and ranked by the Search Engine Crawlers.

LINK VELOCITY

Link acquired too quickly through many unnatural ways can penalize your site. Higher link velocity earned through unnatural means is a negative SEO off-page factor because link velocities can be increased through off-page techniques only.

LINK SCHEMES

Link Schemes are used to manipulate page ranking. And Google is watchful about different link schemes. You can be penalised for getting into any kind of link scheme.

BAD REPUTATION

The reputation of the author can have positive or negative impact on the ranking of the website. Reputation as a spammer or an anarchist can mar your whole effort to raise the ranking of your website.

NEGATIVE GOOGLE COMMENTS ON FORUM

Making negative comments on Google on webmaster forums can bring a negative impact for you. Personal comments must be avoided and must not be expressed in any forums.

Google Webmaster Forums have connections with Google. Posting something negative about Google can be a negative factor for your SEO.

No honesty is required for expressing anything about Search Engines. It can lead to demotion.

UNKNOWN NEGATIVE FACTORS

Apart from many known factors of SEO, it is believed there are many unknown negative factors for the demotion of your site. Any kind of personal competition or rivalry with any Google employee can too lead to low ranking of your site. YOU NEVER KNOW!

UNLISTED FACTORS

The frequent changes in the algorithm often lead to many unlisted factors of SEO that a webmaster may never know.

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